steel swallow
Expanding on the original band recruitment flyer, I conceptualized a set of cohesive communication initiatives.
![original flyer](https://www.toyomi.space/wp-content/uploads/2021/08/original-flyer-2-e1628549612874.jpg)
RESULT
final result
I created three communication initiatives a metal band—digital (website), narrative (brochure), and a series (posters). There was no budget constraint for this portfolio project. The deliverables have a consistent moody and dark vibe with added color.
![sts1 cut](https://www.toyomi.space/wp-content/uploads/2021/08/sts1-cut.png)
![Website](https://www.toyomi.space/wp-content/uploads/2021/07/webmockup-scaled.jpg)
![ss12](https://www.toyomi.space/wp-content/uploads/2021/08/ss12.jpg)
Process 02
exploration
In order to decide on a direction, I developed prototypes for the brochure using the three mood boards I had made during the research phase.
![Other Versions](https://www.toyomi.space/wp-content/uploads/2021/08/other-versions.jpg)
![brochures3](https://www.toyomi.space/wp-content/uploads/2021/08/brochures3.jpg)
![brochures4](https://www.toyomi.space/wp-content/uploads/2021/08/brochures4.jpg)
![Mood board 1](https://www.toyomi.space/wp-content/uploads/2021/08/ss6.jpg)
![identity](https://www.toyomi.space/wp-content/uploads/2021/08/identity.png)
Process 03
narrowing it down
Once I had chosen the direction that was working best, I established the visual identity to serve as the basis for refining the brochures, and for developing the website and poster series. I reviewed and refined as necessary, like changing the brochure dimensions to 8×8 for a less corporate feel.
![ss5](https://www.toyomi.space/wp-content/uploads/2021/08/ss5.jpg)
Get In Touch
let's work together!
toyomi@toyomi.space