love letters 4 liberation
The business started with a Black Lives Matter baby onesie. Then it turned into a movement.
Project 01—Result
the final logo
Matice made the choice to go with this display type that was inspired by Marsha P. Johnson (designed by Tre Seals, Vocal Type). I digitally edited the heart symbol, but still kept some of the noise to show that it was handcrafted.
Project 01—Process
the first pass, revisions
Matice is a printmaking artist and already had a symbol logo. But they needed a word mark version, however, so I suggested some typefaces that could pair with their heart and fist symbol as well as stand on its own.
Project 02
art digitalization
This print art needed to be digitalized for publication. Matice and I discussed how much of the analog feeling should be left in tact while cleaning up excess noise, and arrived at the final version below.
Project 03
promotional video
Below is a video that showcases the items offered at the Lovelttrs4Liberation etsy store, made for the Queer Shopping Network event Matice participated in.
Portfolio
Related Work
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Get In Touch
let's work together!
toyomi@toyomi.space